{"title":"Relaxing Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAromas that include raspberry, vanilla and eucalyptus to relax and unwind!\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6crkshBNkzk?si=_3xrn63OWgQNkI-K\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c\/iframe\u003e","products":[{"product_id":"violet-shampoo","title":"Violet Shampoo","description":"\u003ch6\u003eFor grey \u0026amp; blonde hair\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSulfate, gluten, soy and paraben-free cleansing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrightens grey and blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHighly pigmented; the most effective toning shampoo on the market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you know...\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDuring the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos\/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loma Hair Care","offers":[{"title":"12 fl oz \/ 355mL","offer_id":40029664739467,"sku":"LVS12","price":24.0,"currency_code":"EUR","in_stock":true},{"title":"3 fl oz \/ 88mL","offer_id":40029664772235,"sku":"LVS3","price":9.75,"currency_code":"EUR","in_stock":true},{"title":"33.8 fl oz \/ 1000mL","offer_id":40331890458763,"sku":"LVS33","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/LOMA_violet-shampoo.jpg?v=1730388373"},{"product_id":"violet-conditioner","title":"Violet Conditioner","description":"\u003ch6\u003eFor grey \u0026amp; blonde hair\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUses pure direct dye color pigments unlike 99% of other color conditioners on the market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrightens gray and blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHighly pigmented; the most effective toning conditioner on the market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eA stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGluten, soy and paraben free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eDid you know...\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDuring the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos\/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDue to the electric charge in the formula, Violet Conditioner will adhere\/deposit better to the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loma Hair Care","offers":[{"title":"12 fl oz \/ 355mL","offer_id":40029664870539,"sku":"LVC12","price":25.5,"currency_code":"EUR","in_stock":true},{"title":"3 fl oz \/ 88mL","offer_id":40029664903307,"sku":"LVC3","price":10.25,"currency_code":"EUR","in_stock":true},{"title":"33.8 fl oz \/ 1000mL","offer_id":40331890983051,"sku":"LVC33","price":51.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/LOMA_violet-conditioner.png?v=1730388292"},{"product_id":"nourishing-oil-treatment","title":"Nourishing Oil Treatment","description":"\u003ch6\u003eFor all hair types, especially normal to dry hair\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReplenish, style and protect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpeeds up drying time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths and protects the hair while enhancing shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepairs the hair surface, helps control frizz and preserves color\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural thermal protection up to 450°F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo artificial color or fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGreat on the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetangles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDid you know…\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLOMA’s Nourishing Oil Treatment works great on beards! It can also be used as an after-shave oil, a moisturizing skin oil or a massage oil for facial hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNourishing Oil Treatment compares to Fortifying Repair Tonic. Nourishing Oil Treatment works at the hair’s surface while Fortifying Repair Tonic enters the cuticle for repair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loma Hair Care","offers":[{"title":"3.4 fl oz \/ 100mL","offer_id":40029665230987,"sku":"LNOT3.4","price":34.0,"currency_code":"EUR","in_stock":true},{"title":"8 fl oz \/ 237mL","offer_id":40029665263755,"sku":"LNOT8","price":72.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/Loma_nourishing-oil-treatment_3-fl-oz.jpg?v=1770050930"},{"product_id":"moisturizing-treatment","title":"Moisturizing Treatment","description":"\u003ch6\u003eFor all hair types, especially normal to dry color treated and foiled\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGluten, soy and paraben free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeeply penetrating conditioner to add moisture, strength and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHelps control frizz and preserve color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you know…\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLOMA’s Moisturizing Treatment works quickly to penetrate and rebuild the hair strand from the inside out; which adds strength and shine to dry, thirsty hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loma Hair Care","offers":[{"title":"12 fl oz \/ 355mL","offer_id":40029665493131,"sku":"LMT12","price":23.5,"currency_code":"EUR","in_stock":true},{"title":"3 fl oz \/ 88mL","offer_id":40029665525899,"sku":"LMT3","price":9.5,"currency_code":"EUR","in_stock":true},{"title":"33.8 fl oz \/ 1000mL","offer_id":40331891507339,"sku":"LMT33","price":47.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/LOMA_moisturizing-treatment.jpg?v=1732568816"},{"product_id":"firm-hold-hair-spray","title":"Firm Hold Hair Spray","description":"\u003cp\u003e\u003cstrong\u003eFor all hair types\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHumidity resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDid you know…\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLOMA’s Firm Hold Hair Spray is a non-aerosol, quick-drying spray that will add hold and luster to the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"font-size: 10pt; line-height: 10pt;\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Loma Hair Care","offers":[{"title":"Default Title","offer_id":40029667033227,"sku":"LFHHS8","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/LOMA_firm-hold-hairspray.jpg?v=1729195382"},{"product_id":"creme-pomade","title":"Crème Pomade","description":"\u003ch6\u003eFor all hair types\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLow hold with a high shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis creamy rich pomade has the perfect amount of hold and shine to create fun lasting results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWater-soluble so it rinses clean with never any flaking\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you know…\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLOMA Crème Pomade is a unique, wax-like pomade that has a low hold level and adds shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis pomade is normally used in short to medium-length hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loma Hair Care","offers":[{"title":"Default Title","offer_id":40029669458059,"sku":"LC-POMADE3","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8433\/7547\/files\/LOMA_creme-pomade_2a1b5cff-8f98-4739-a2fa-dea44bea269a.jpg?v=1729175094"},{"product_id":"loma-light-nourishing-oil-treatment","title":"LIGHT Nourishing Oil Treatment","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003eFor all hair types, especially fine to normal hair\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eInfused with Abyssinian Oil\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply 1-2 pumps to clean, damp hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConditions \u0026amp; Protects\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor all hair types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShortens drying time\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft \u0026amp; silky\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlcohol free formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVitamin enriched\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDid you know…\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLOMA’s Nourishing Oil Treatments works great on beards! 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