1 7

Max Shine Shampoo

€660

Size

Orders Typically Ship Same Day! See Our Shipping Policy

Mirror-Bright, Silicone-Free Shine

Warm Woodsy Scent Experience

✦ Luxurious moisturizing shine enhancing formula rich w Protexsil™ Complex and Organic Aloe Vera Gel.

True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

How to Use

Wet hair. Remove excess water.
Work 1–2 pumps into the scalp.
Add a little water to amplify lather.
Massage slowly from roots to ends.
Pause. Rinse thoroughly.
Follow with Max Shine Conditioner.

Brilliance, From Within

Shine shouldn’t just be surface-level — it’s a reflection of inner health.

This is radiance, made effortless.

  • Baobab Protein

    smooths and fortifies the cuticle so light reflects in a clean, glassy line.

  • Shea Butter

    seals moisture, softens rough spots, and reduces frizz for a deeper shine.

  • Turmeric Extract

    anti-inflammatory and supports hair follicles for thicker, shinier hair.

  • Coconut Oil

    prevents dryness, coats hair strands, improves flexibility and strength.

How is Max Shine different from typical “gloss” products?

Max Shine is shine-first care, not a heavy topcoat. It helps smooth the hair’s surface for a polished look, while keeping hair soft, flexible, and touchable.

What is the Max Shine collection and what does it do?

Max Shine is a shine-enhancing routine—shampoo, conditioner, masque, control crème, and spray—made to help reduce the look of dullness and leave hair feeling silky, light, and smooth.

Are these heavy formulas that will weigh my hair down?

It’s designed to feel lightweight and clean. Start with less product (especially on fine hair) and build where you need more smoothing, typically mid-lengths to ends.

Will it help if my hair is dry or looks matte?

Yes. Used as a routine, Max Shine helps improve softness and slip so hair looks more luminous and feels more conditioned over time.

Is it suitable for curls and coils?

Yes. Max Shine works in harmony with natural texture. For extra support, use Control Crème to define without crunch or stiffness. Use a pea-size per section, rake through, scrunch, then air-dry or diffuse on low.

Essentials by LOMA

Max Shine

All LOMA products are free of: parabens, sodium chloride, gluten, soy, sulfates, phthalates, pesticides, formaldeyhde, hormones, synthetic fragrances & synthetic colors.

Weightless luminosity with soft, flexible control.


View All